SignalPro Digital Campaign

Chore-Time’s SignalPro™ Universal Control Pan launch needed to make a statment. For the United States launch, we created these ads using the idea of a football signal caller leading their team to victory.

Copy and Editing: Bryan Woodall

Visuals: Jeff Westrom

For the international launch, we decided on a concept that sold the speed and reliability of the control pan, swapping the more U.S. based football helmet for an F1 driver’s helment and copy to match.