Find Your Better _____ Ads
The Indeed "Find Your Better" Campaign
In 2023, the NSAC (National Student Ad Compeition) tasked colleges around the country to raise unaided consideration for Indeed among Gen Z.
Our team created the "Find Your Better ____," Campaign, in order to draw in our Gen Z audience. We created a series of ads that would convince our audience that they could find their better workplace on Indeed, no matter what that might mean to them. If you'd like to read more about it, I recommend checking out our plansbook to get the full picture of our campaign strategy.
Below are a few of the ads I worked on as the Senior Copywriter of our group. Designs and visuals will be credited to thier creators on LinkedIn.
"No Commute, No Problem!" This billboard was to be placed along highways that are often backed up or locked in a standstill in cities like New York. Visuals by Lanie Weber.
With social media on the rise in advertising, our team decided to create a number of murals that would be placed in cities with a high Gen Z population. These murals were to be created by local artists and feature our "Find Your Better" messaging. Between the social boost from our local artists, and Gen Z's penchant for capturing picturesque locations for their social media, our murals would have created a social buzz surrounding our client's brand. Word of mouth is one of the most important ways ideas spread, especially in the age of social media. Our mural series was meant to captialize on that. Pictured above is an example of one such mural. Visuals created by Nixson Benítez.
This one is just fun. As part of a larger tour to show Indeed off to college students, we decided to give our client a massive calling card. This is the Indeed hot air balloon. The ballon would get college students excited about our up coming events. Cause, c'mon, who doesn't love a hot air balloon. Visuals by Madison Naeve.
This Instagram ad was to be part of our soocial media campaign for Indeed. Using the brand's personal socials, we planned to create social buzz by starting a new series of content curated for Indeed's younger audience. Advertising on social media is no longer enough. Gen Z engages best with companies that seem personable, or at least have a personaility to their socials. By creating organic social content, companies can better connect with their younger audience and appear more trustworthy to consumers. So, ads like the one pictured here would be used to promote this new social content in an effort to get Gen Z engaged with Indeed.
Visuals by Nixson Benítez.
This email is an example piece as part of our partnership with Uber. When an employer confirmed an interview with a candidate on Indeed, that candidate would recieve this message. Uber would provide rides to and from the interview for the candidate, creating more incentive for Gen Z to use Indeed above other platforms.
Visual by Madison Naeve.
Finally, This is a video I scripted and acted in as part of our campaign. Video projects were a massive part of the competition this year, since online advertising has become so important. For our videos, we created a lighthearted and funny format meant to capture Gen Z's attention. We wanted ads that people would want to watch, making them less likely to skip the video when they appear on Youtube or other platforms. You can watch the video here.
